Expert Advice from Scott Prokop
Practical advice from my work photographing homes and properties in Saskatoon. Explore photography, floor plans, video and marketing tips for Realtors, homeowners, builders and commercial clients.
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Who Owns Real Estate Listing Photos in Canada?
Canadian copyright law generally makes the photographer the first owner. Learn what a listing-media licence may cover and when written permission is needed.
Virtual Staging Rules for Saskatchewan Realtors
A practical guide to using AI editing and virtual staging responsibly under Saskatchewan real estate advertising rules.
Branded vs. Unbranded Video
Discover the 2-video strategy top Saskatoon Realtors use to win more listings. Learn the difference between unbranded MLS videos and branded social reels for personal brand growth.
How to Use Your Listing Marketing Kit
The tools I most want Realtors to use from the marketing kit are the property website, vertical reels and listing graphics. They give you ways to present the home and keep sharing useful content after the photographs arrive.
What can you do with the images?
As a realtor, you understand that great photographs are an essential part of marketing your listings. They capture the attention of potential buyers and help you sell properties faster. However, it's crucial to understand that just because you paid a photographer to take those photos, it doesn't mean you own them. In fact, sharing or using those photos without permission is a violation of copyright law.
Copyright for Realtors
You are Realtor and you have hired a photographer to photograph your listing. Do you own the images? Can you share the images?
Visual Media Editor
The Visual Media Editor - A more intuitive way to edit flyers & social media tiles from the Marketing Kit!
New Social Media Tiles
New social media tile designs are now available on all Marketing Kits! Enjoy!
New Feature: Homeowner Preview
Homeowner preview allows your clients the opportunity to view a gallery of the photos and media