How to Use Your Listing Marketing Kit
The tools I most want Realtors to use from the marketing kit are the property website, vertical reels and listing graphics. They give you ways to present the home and keep sharing useful content after the photographs arrive.
Check the assets supplied with your order. The selected package and services determine what is available; not every media product is included in every package.
Start with the property website
The property website brings the photographs and other supplied media together in one presentation. I like it because it showcases the listing in an organised, professional way.
Share the appropriate website link with interested buyers, in your campaign and through the listing system where permitted. Check whether a branded or unbranded link is needed before adding it.
Open the site yourself before sharing it. Review the property information and make sure the media and links are the ones you intend buyers to see.
Download and share the vertical reels
Vertical reels are the next assets I encourage clients to use. They are easy to download, edit and share on social media.
Choose a reel that highlights a feature worth showing. Add the current listing details and a useful next step in your post, then preview how it looks before publishing.
The purpose is to use the content you have, rather than leave it sitting in the delivery platform while you plan to create something from scratch.
Use graphics for open houses and listing milestones
Open-house and sold graphics give you another way to keep the campaign current. Use the relevant design when that event or status applies, checking the date, time, property details and wording before sharing.
Sold graphics can also show future sellers how you present your listings. They should accurately reflect the property’s status and the role you are entitled to describe.
Keep the assets current
When details change, review the website and any graphics you intend to post. A prepared asset still needs a final check for accuracy.
See property websites and marketing tools, compare the current packages, or visit the client help desk if you need help finding your assets.
