Video built for where the listing will be seen.
Horizontal property films, vertical social videos and agent-led content serve different jobs. Choose the format that fits the property, the audience and the place it will be published.
▶ Play current examplesOne format cannot do everything well.
A wide listing film gives buyers room to understand layout, movement and setting. A vertical edit is composed for a phone screen and a faster social context. An on-camera introduction adds the Realtor’s voice when that strengthens the plan.
The objective is not to order every format by default. It is to select the video that has a clear job.
Property story or social entry point?
Give buyers the fuller property story.
Connect rooms, exterior spaces, architectural details and—when conditions allow—drone footage into one considered sequence.
- Property websites and listing pages
- YouTube and landscape screens
- Homes where flow, scale or setting matters
Build for the way people scroll.
Composition, pacing and shot selection are planned for the taller frame instead of cropping a horizontal film after the fact.
- Instagram Reels
- TikTok and YouTube Shorts
- Fast, focused listing introductions
Let your presence support the property.
An agent-led opening can connect the home to the Realtor’s own marketing when being on camera serves a clear purpose. Scott can help shape concise talking points, provide a wireless microphone, guide delivery and capture additional takes.
- Short introductions and transitions
- A closing invitation or next step
- Approved narration confirmed before capture
- A property-only edit when that is the better choice
The tone stays informed and natural, while the property remains central.
Match the video to its destination.
Listing page
Use horizontal video to explain flow, scale and setting.
Social feeds
Use vertical video for a concise, phone-native introduction.
Realtor channels
Add an agent-led format when expertise or presence adds value.
Coordinated launch
Use both only when each format has a distinct destination.
Choose with confidence.
Start with where the video will be published and what the viewer needs to understand.
Ask Scott which format fits →See the formats in context.
Playback begins only after you choose an example. Nothing on this draft autoplays.
One accountable process.
Define the destination
Decide whether the video belongs on a listing page, property website, YouTube or a social feed.
Choose the format
Select horizontal, vertical, agent-led or an approved combination based on the marketing job.
Plan the story
Share important features, seller considerations and whether the Realtor will appear.
Capture the property
Video is coordinated with the listing-media appointment. Drone is captured only when selected and conditions permit.
Edit for the destination
Pacing, composition and delivery format match the approved use. Licensed music is used when included.
Receive the files
Media is delivered by noon the next day.
Clear answers before filming.
Should I choose horizontal or vertical video?
Choose horizontal when buyers need a fuller property story on a listing page, property website or YouTube. Choose vertical when the main destination is a mobile social feed. Order both only when each has a distinct job.
Does the Realtor need to appear on camera?
No. Property-only video remains appropriate. An agent-led introduction is useful when the Realtor’s presence strengthens the message.
Can drone footage be included?
Drone footage may be added when selected and when airspace, weather, permissions and safe conditions allow it. Scott is a Transport Canada–licensed drone pilot.
Can you help with what I should say?
Yes. Scott can help shape concise talking points, guide pacing and capture additional takes. The approved approach should be confirmed before filming.
Is music licensed?
When music is part of the approved edit, it is selected from licensed music libraries.
When will the video be delivered?
Media is delivered by noon the next day.
Will video guarantee more views or leads?
No responsible provider can guarantee a specific number. The goal is the right format for the intended audience and a professionally produced piece of listing media.
Add the right video, for the right reason.
Scott plans, captures and delivers the work directly—giving the Realtor one experienced local provider accountable for the result.
Full-time since 2012 • 10,000+ properties photographed • PFRE Photographer of the Year 2024 • Transport Canada–licensed drone pilot